At Frank, we embrace challenges,  no matter the industry. Universities, mobile plans, public transportation… and yes, insurance too. In this case, our objective was clear: to deploy a high-performing remarketing strategy designed to re-engage users who had interacted with the brand across various digital channels and move them further down the conversion funnel. In today’s saturated digital landscape, we pulled out all the stops to capture something that has become increasingly scarce: attention, which is the true currency in an over-stimulated, over-exposed world.

But what were the results of these campaigns?

The challenge was not the easiest: generating interest in insurance among both young audiences and professionals. A topic often perceived as complex, sometimes abstract… And yet, the challenge was met.
Within just a few months, La Vaudoise significantly exceeded its initial objectives. The campaigns generated more than 220 completed forms and nearly 15,000 engaged clicks, driven by a coordinated activation strategy across Meta platforms, alongside testing on LinkedIn and TikTok.
Through these tests, we observed that performance on LinkedIn was less conclusive, which led us to reallocate resources toward the higher-performing platforms.

Motor insurance stood out with particularly fast results (though without speeding tickets :)). Home insurance also delivered strong performance, primarily on Meta, with effective amplification on TikTok. As for occupational pension solutions, they found their audience where consideration and credibility matter most: predominantly on Meta.

How did we approach it?

Targeting, targeting, targeting.
That was the common thread behind the campaign’s success.
Each platform was leveraged for what it does best. Facebook and Instagram were used to maximize the power of remarketing and re-engage already aware audiences. TikTok helped us capture the attention of younger, highly engaged users who are open to reflecting on insurance-related topics.
Whether home, motor, or occupational pension insurance, each product benefited from a tailored setup,  aligned with platform behavior, audience demographics, and consumption contexts. All campaigns were launched simultaneously, with an initial focus on German-speaking Switzerland before expanding into French-speaking Switzerland. This phased rollout allowed us to maximize reach while maintaining strategic consistency.

Why was this approach essential?

Because an offer only creates value when it is understood. By understanding audiences, their needs, expectations, and level of maturity, we were able to adapt messaging accordingly and guide each profile along the decision-making journey. In doing so, a single product portfolio was transformed into relevant, personalized responses at every stage of the funnel.