François
CEO
Google Ads Specialist
Google Ads Specialist
Whether your objective is brand awareness, acquisition, lead generation, or commercial performance, we select the most relevant channels (Google Ads, Meta, TikTok, YouTube, Display, etc.) and structure a coherent TOFU / MOFU / BOFU funnel to deliver the right messages, in the right formats, at the right time.
By implementing and configuring solutions such as GA4, GTM, and tracking pixels, we can measure conversions specific to each platform. What about regulatory compliance (GDPR, Consent Mode, etc.)? We handle that as well!
From ad copywriting to the creation of static visuals, multi-format adaptations, motion design, and video content, our team adapts each asset to platform-specific uses and distribution codes, with one constant objective: capturing attention and generating interest from your target audience.
Once your campaigns are launched across the different platforms, our team manages them on a daily basis with a strong performance focus, closely monitoring key indicators such as CPC, CPA, and ROAS to ensure they remain aligned with your business objectives.
At this stage, our team analyzes and centralizes your campaign data to provide clear dashboards updated in real time using Looker Studio and Supermetrics. This allows you to monitor your performance 24/7 and quickly identify, with our expertise and the support of AI, the best optimization opportunities.
In digital marketing, this final stage involves an in-depth analysis of observed performance trends and behavioral data, the progressive refinement and enrichment of audience segments, and the continuous optimization of the conversion funnel and advertising creatives. We build on insights from previous campaigns to identify what truly works, what can be improved, and what should be discontinued.
