News

On the 29th of May, we had the pleasure of presenting to our clients, during our Social Media Breakfast, the new challenges and opportunities of Search Engine Optimization and paid media in the age of artificial intelligence.

This presentation explored the key developments in SEA, the opportunities offered by AI and their impact on digital advertising strategies, from Google Ads and its AI Mode to social media platforms.

We recorded the presentation for you, and you can now watch (or rewatch) the replay on YouTube by clicking on the link below
If you have any questions or would like to discuss these topics further, our team would be delighted to hear from you!

Same DNA. New Momentum.

In 2026, our agency is entering a new chapter. More than a visual change, this evolution reflects a clear ambition: to strengthen our position as the performance advertising agency of the Up to you Group.

As part of this new chapter, Frank® becomes frank. A deliberately simple and symbolic change that embodies a cleaner, more direct and more human identity. Because sometimes, simplifying is already a way to perform better.

What remains unchanged is our DNA. We continue to support our clients with the same passion, commitment and ambition: to highlight what matters most to them and activate the right levers to turn their goals into tangible results.

This new phase is also marked by a complete redesign of our website. New colours, a fresh perspective and a renewed identity come together to create an experience that better reflects who we are today – and, above all, where we are heading tomorrow.

Welcome to the new world of frank.

Founded in 2013 by François Rhême, frank has established itself over the years as a leading Swiss agency in digital media buying and performance marketing.

Today, we are proud to be part of the Up to you Group. This integration marks a new stage in our development and enables us to further strengthen our expertise within a complementary and specialized ecosystem.

Our team of five specialists continues to support clients with advanced expertise in Google paid search, media buying, as well as website and e-shop performance tracking and analysis.

By joining the Up to you Group, we share a common belief: expertise and specialization are key to creating real added value. This alliance allows us to combine our know-how and provide our clients with increasingly innovative and high-performing solutions.

A new chapter, but the same ambition: turning your goals into tangible results.